Thursday, June 26, 2008

Literary Plug: No Logo

Chapter 1 opens with a powerful exerpt:

"As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the wolrd on silent motor bicycles, chopping down posters a the dark of moon. How many juries will convict us when we are caught in these acts of beneficent citizenship"

- David Ogilvy, founder of Ogilvy & Mather advertising agency, in Confessions of an Advertising Man, 1963

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